![]() “BFY claims are key for keeping older millennials and Gen X consumers engaged within the energy drink market.”Īs beverage manufacturers look to expand the consumer base for the energy drink market, natural alternatives might be the source for innovation going forward. “While energy drink consumers are tepid toward natural energy drinks, consumers are interested in energy drinks with (BFY) claims, particularly zero-sugar energy drinks,” stated Mintel’s report, cited in the August 2021 Beverage Industry eMagazine. The energy market also is seeing the influence that health and wellness is having on the category, experts note. The new Rehab Monster Watermelon has 25 calories in each can and is “loaded with 150 mg of caffeine,” it says. Rehab Monster’s brand mantra, Refresh + Recover + Revive, is a combination of electrolytes, antioxidant botanicals, coconut water and more. I can't find the red-black punched one anywhere in Germany. ![]() Also like Punched (red-black) and Punched (purple). Right now I like Original and Blue Raspberry and Sour Apple. In a statement, the company’s Chief Marketing Officer Dan McHugh said the flavor “combines perfectly sweet and tangy watermelon flavor” with the recovery benefits of the Rehab line, resulting in “the perfect formula for the drink of the summer.” What are the best Rockstar flavors I never even knew what people's favorite Rockstars are. In June, Monster Energy announced the newest flavor in the Rehab Monster lineup: Watermelon. The beverage has zero sugar and only 10 calories. Monster Energy also released a new addition to the Monster Energy Ultra group: Ultra Gold. Keep that same energy with our offering of Rockstar Energy Products, made with delicious fruit flavored energy to keep you on your grind. PepsiCo’s MTN DEW also expanded its portfolio with energy drinks, most notably in collaboration with NBA star LeBron James. Last year, Red Bull released a Dragon Fruit variety of beverages for its Summer Edition. “Unfortunately, there’s not much innovation that can be done with a 2-ounce shot.” “Energy shots have been hampered by not having the same competitive dynamics as the energy drink category in which two fierce competitors (Red Bull and Monster) ensure new innovation,” Dilworth explained in Beverage Industry’s August 2021 eMagazine. However, many brands within the energy shot segment saw negative percent changes for the 52 weeks ending May 15, such as the case with Stacker, which posted a 9.1% YoY decrease in dollar sales, according to IRI data. Meanwhile, 5 Hour Energy, which accounts for more than 88% of the market share, was the most-sold energy shot, with $867 million in sales, a 4% YoY increase for the same time-period. supermarkets, drug stores, gas and convenience stores, mass merchandisers, military commissaries, and select club and dollar retail chains for the 52 weeks ending May 15.Įnergy shots, a sub-category of energy drinks, posted a 3.2 % YoY increase in dollar sales, for the 52 weeks ending May 15, IRI data shows. Top energy drinks non-antiseptic (individual brands)
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